The Colorado Tourism Roadmap

Today’s visitor is bombarded with a vast array of choices on where to spend their precious traveling time. Colorado has amazing assets that connect and resonate with visitors, but the state faces aggressive competition from many other states and destinations vying for the same visitor. Given this competitive landscape, it is more important than ever that the state’s visitor industry develop a Tourism Roadmap that helps identify future opportunities and challenges, along with a set of strategies and tactics to capitalize on these factors.

With her new appointment as Director of the Colorado Tourism Office, Cathy Ritter has launched this Tourism Roadmap initiative. Throughout 2016, Cathy and her staff will be directing the project and have retained a set of skilled professionals to assist in this process. The team, Nichols Tourism Group, along with their alliance partners, The Radcliffe Company and the National Laboratory of Tourism and eCommerece, brings more than 20 years of experience in assisting states, counties and cities in exactly this type of type of strategic planning process.

Over the next eight months, the CTO and its consultants will crisscross the state, getting industry input, testing ideas and ultimately crafting this Colorado Tourism Roadmap. We hope you join us in development of the roadmap and look forward to gaining insights from the many industry professionals that are the lifeblood of this important Colorado industry.

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More Information

Learn about the Colorado Tourism Roadmap Process & Timeline >>

Find out about the Regional Listening Sessions >>

See the slides from the first few regional input sessions >>

See the slides from the Governor's Conference presentation, Critical Issues Facing Colorado's Tourism Industry >>