Given the competitive landscape for visitors' attention, it is more important than ever that the state’s visitor industry develop a Tourism Roadmap that helps identify future opportunities and challenges, along with a set of strategies and tactics to capitalize on these factors. This outline of the CTO's process will give you some insight into how we crafted our roadmap.
Project refinement and initial scoping
Roadmap Regional Input Sessions
Crisscross the state with 20 input sessions, gaining industry insights regarding critical customer, product, competition and delivery-system issues facing Colorado’s tourism industry
State of the Industry Analysis
Process industry input, analyze research/data trends and undertake new Colorado Image and Perception Study
Testing State of Industry Conclusions
Develop refined set of critical issues strategy should prioritize — again crisscross the state, testing findings and using feedback to refine conclusions
Strategy & Tactic Formulation
Craft a series of strategies and tactics that speak to the refined set of critical issues, identifying priorities and range of entities involved in implementation
December & Beyond
Present Colorado Tourism Roadmap Report
Present report with recommendations on how to maximize implementation effectiveness and track performance.
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