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CRAFT Studio 201

Previously the Blueprint Initiative – Tourism Promotion and Development. Customized support for communities or regions wishing to advance a specific tourism-related goal or strategy.

Duration: 100 hours, usually completed within 6 to 8 months

Recommended for: Group of tourism partners within a community or region with identified tourism assets and promotional strategy; 1–2 local champions to be point of contact for CTO

  • After successful completion of CRAFT Studio 201, participating communities or regions are eligible to apply for funding to implement a key priority determined during program.
  • Up to $7,500 available for a CRAFT Studio 201 Implementation Grant


Through this initiative, your community can expect the following:

  • To be paired with a peer expert based on the specific needs of your community
  • Up to 100 hours of individualized, consulting assistance with a mentor
  • At least one, in-person site visit from mentor
  • Consultations (by phone and in-person) from mentor
  • A scope of work, deliverables and timeframe developed by community and mentor during first stage of initiative
  • Continued support from the CTO

*Please Note: This initiative does not include a cash award and success of the endeavor may not rely on further funding from this program.


  • Increased visitation to region or destination
  • Increased awareness of region or destination
  • Creation of a plan for development or promotion of a region or destination


  • Local, engaged leaders committed for one year to accomplishing the goal of this initiative
  • Strong, demonstrable community buy-in
  • Clearly developed measurements for success and reporting capabilities
  • Applicants must be currently engaged with tourism on some level. If you are not directly employed by or provide services to the tourism industry below are additional qualifications:
  • Attendance at a Colorado Governor’s Tourism Conference
  • Attendance at a Colorado regional tourism conference
  • Participation in Colorado.com
  • Member of any tourism-related association

Case Studies
Rio Blanco Case Study>>
Delta County Case Study >>

CRAFT Studio 201 Implementation Grants

After successful completion of the CRAFT Studio 201 Process, applicants are eligible to apply for implementation funding


More CRAFT Studio 201 information >>

Back to main CRAFT page >>

Back to Destination Development >>


Please contact Jill Corbin, CTO Director of Destination Development, [email protected]
Elizabeth O’Rear, CTO Manager of Destination Development, [email protected]
Sarah-Jane Johnson, Destination Development PR Strategist, [email protected]