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How We Promote Colorado

The Colorado Tourism Office delivers a highly integrated multi-million-dollar array of marketing initiatives to national and international audiences to build awareness of Colorado as a superlative travel destination. 

Based on an insight that travel to Colorado truly makes people feel more alive, the "Come To Life" marketing campaign inspires travelers to explore the Official State Vacation Guide, COLORADO.com, the Colorado Field Guide, the Colorado Outdoor Adventure Blogthe Visit Colorado Facebook page and all related channels.

Research by an independent third party, SMARInsights, finds that the Colorado Tourism Office's domestic marketing campaign ranks among the top 10 percent nationally for campaign effectiveness and return on investment.

This "Voice of Colorado" mantra inspires our work:

TV Spots

See our most recent video spots.

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Love Letter to Colorado

This beautiful ode to our state was developed by The Matador Network based on a poem written by former Colorado Poet Laureate David Mason.

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