CTO Overview

The Colorado Tourism Office (CTO) was created in 2000 to promote Colorado as a tourism destination. A board of directors oversees the CTO and is compromised of 15 individuals from hotel, restaurant, attraction and other tourism-related businesses as well as Colorado legislators. Colorado.com is the official tourism website for the State of Colorado.

CTO Board & Staff

The CTO staff and its board of directors oversee the implementation of domestic and international marketing, public relations, travel resources, research and several other Colorado tourism programs.

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Advertising, Marketing & PR Committee

The Advertising, Marketing & PR Committee (AMP) is comprised of Colorado tourism-industry partners who advise and review the work of the CTO and its advertising, PR and social media vendors.

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Travel Resources Committee

The Travel Resources Committee (TRC) is comprised of Colorado tourism-industry partners who advise and review the work of the CTO and its publishing programs, including Colorado.com, enewsletters, the Colorado Official State Vacation Guide and other publications.

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Heritage & Agritourism Committee

One of the major initiatives of the Colorado Tourism Office is to raise awareness of and appreciation for Colorado’s heritage and agritourism tourism assets. Since the inception of the Heritage Tourism Program, total funding has exceeded $1.8 million from a variety of partners in addition to the Colorado Tourism Office.

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International Programs

The CTO's International Promotions Program markets the state to international visitors through trade, consumer and media relations. The program's goal is to attract a steady increase of international visitors to Colorado.

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Marketing Matching Grant Program

The CTO's matching grant program provides assistance to the tourism industry for marketing efforts through annual, competitive grants to travel regions, statewide associations, organizations and other nonprofit entities that engage in promoting trave throughout the entire state.

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