Heritage & Agritourism Committee

The CTO Heritage and Agritourism Program celebrates Colorado’s agricultural roots and rich cultural heritage. This innovative concept creates unique and authentic opportunities for visitors to step off the beaten path and engage in a myriad of culinary, heritage and agricultural offerings.

A strategic planning process for these programs was undertaken in the fall of 2012 and completed in April of 2013 (below).

Strategic plan >>
Strategic plan appendices >>
Agritourism resources from the Colorado Department of Agriculture >>
Heritage and Agritourism presentation from the 2013 Colorado Governor's Tourism Conference >>

CHAMP Program

As part of the Colorado Tourism Office’s efforts to raise awareness of and appreciation for cultural, heritage and agricultural assets statewide, the Heritage and Agritourism Program has initiated a peer-assistance and training program for farms and ranches, businesses, museums, attractions and organizations that want to improve or expand their own cultural, heritage tourism or agritourism attractions. The Cultural, Heritage/Agritourism Mentor Program, or CHAMP, exists to stimulate the development of high-quality cultural, heritage and agricultural tourism experiences for travelers in Colorado.

To be considered for the program the project or program must be located in South Central and/or Northwest regions of Colorado for 2014 (map of Colorado Travel Regions).

If you have a project that is not in the South Central or Northwest regions please contact Laura.Grey@state.co.us for resources.

Mentors may come from any region of the state.

Want to Be a Mentor?

Are you a subject expert with practical experience in a particular aspect of cultural, heritage and/or agricultural tourism?

Peer Mentor Application Information >>
Fill Out Our Application >>

Need a Mentor?

Could you benefit from the expertise of a peer mentor to help improve or expand your plans to offer a cultural, heritage and/or agricultural tourism experience?

CHAMP Application Information >>

Fill Out a CHAMP Project Application:
South Central Application >>
Northwest Application >>

Project Evaluation Form >>


Contact Kelleen Zubick for both mentor and project questions or assistance.