International Promotions Program

The CTO’s International Promotions Program markets the state to international visitors through trade, consumer and media relations. The program’s goal is to attract a steady increase of international visitors to Colorado to experience the state’s year-round travel product. The CTO currently has international marketing representatives in Germany, the United Kingdom, France and Belgium, Mexico, Canada and Japan to market travel and tourism. The CTO has a number of monthly and year-end reports from each in-market representative available upon request. Please contact Michael Driver at 303-892-3840 or michael.driver@state.co.us for more information or questions and a list of the CTO's international marketing and PR vendors.

Overview/FAQ

The Colorado Tourism Office's international program encourages inbound travel to the state of Colorado. The program employs in-market representatives to effectively promote, educate, and pitch Colorado to the trade, media, social media and consumers.

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International FAM Trips

Colorado hosts international tour operators, product planners and media from each of the target markets on a group and individual basis throughout the year.

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International PR

Colorado distributes roughly a minimum of 12 press releases per international market each year. Press releases are researched written and distributed by the CTO's in-market public relations representatives on topics that are relevant, timely and of interest to the market.

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IPC Presentation and Reports

The Colorado Tourism Office's international promotions team generates a large quantity of monthly, mid-year and year-end reports in each international of its primary target markets.

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International Shows

Colorado sales, training and media missions are designed to educate trade and media on year-round travel to Colorado. Sales calls and trainings are coordinated to promote product development and education.

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