Colorado hosts international tour operators and product planners from each of the target markets on a group and individual basis throughout the year. These trips are coordinated to highlight destinations and/or itineraries that will assist tour operators and product planners in developing Colorado product to sell within their market.
Trade FAMs give participants a first hand experience of what the destination has to offer which aids in developing and selling product to their consumers.
Colorado hosts media FAMs on a group and individual basis from each target market each year. Groups of five to seven journalists with secured stories are selected by the in-market representatives to participate in media trips.
Group media trips are coordinated around a theme and availability of destinations and industry partners to assist in hosting. These trips generate significant international media coverage for the state and the hosting destinations.
Colorado also assists with individual media trips on a case by case basis, only journalists with secured stories are supported.
Hosting a FAM
If you are interested in hosting international trade or media FAMs please contact:
Director, International Marketing & PR
Colorado Tourism Office