The Colorado Tourism Office continually monitors Colorado’s performance in the global travel arena. This allows the CTO to develop effective marketing strategies and programs, and to react quickly to changing markets and economies. The CTO works with industry-leading research firms to compile information on a variety of travel topics.
Through Longwoods International, conducts an overview of Colorado’s travel and tourism market and provides a detailed profile of the state’s visitors for each calendar year.
The Dean Runyan Economic Impact of Travel on Colorado Report describes the economic impacts of travel to and through Colorado and each of its 64 counties, four tourism regions and eleven districts.Continue Reading...
Colorado Welcome Center Research
The Business Research Division at the Leeds School of Business was asked by the Colorado Tourism Office to conduct a welcome center visitor survey to gather and analyze data on the state’s 10 official Colorado Welcome Centers, their visitors and their impact on the state’s travel and tourism sector during the summer season of 2008.Continue Reading...