Colorado Welcome Center Research

The Business Research Division (BRD) at the Leeds School of Business was asked by the Colorado Tourism Office to conduct a welcome center visitor survey to gather and analyze data on the state’s 10 official Colorado Welcome Centers (CWC), their visitors, and their impact on the state’s travel and tourism sector during the summer season of 2008. The study included primary research designed to measure the welcome center program and its impact on travelers’ activities and expenditures. Results are representative of only summer 2008, and may not be extrapolated to other months or years given the uniqueness of both the season (excludes winter sports visitors), and the year (record fuel prices, contracting economy).  
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PDF icon Colorado Welcome Center Visitor Survey 20081.21 MB