Matching Grant Program

The CTO has a matching grant program that provides assistance to the tourism industry for marketing efforts. Travel regions throughout the state are eligible for these grant dollars, as well as statewide associations, organizations and other nonprofit entities that engage in promoting travel throughout the entire state. These grants are competitive and are awarded annually.

Marketing Matching Grant Program – CTO Guidelines/Grant Criteria

For a list of the questions that are included in the Grant Application click here.

All support materials will be uploaded into the online system. No hard copies of the application or support materials will be accepted. You will be required to download one Excel form (Grant Project Timeline and Marketing Budget Worksheet_FY2015) for your financial information and then submit the form online as a part of your support materials.

To apply for a grant, you will need a user account on our online system.

To register as a new grant applicant:

  • Login/Register for new account at Community Grants Portal.  (Notice: the portal does not work with Internet Explorer 8 or below.)  Click here to download the latest version of IE10.  You will have to restart your PC after you download IE10.

CTO highly suggests you use Google Chrome or Mozilla Firefox. If you must use IE, please do the following. If you are getting a “blank screen” you need to clean out your temporary internet files and cache. To do this click here to read the instructions. You may also need to To turn on Compatibility View

See if the Compatibility View button appears in the Address bar. (If you don't see the button, there's no need to turn on Compatibility View.)

Click the Compatibility View button to display the site in Compatibility View. The button will turn blue  when Compatibility View is turned on for a site.

  • Follow the instructions to create your account. Note: Your username MUST be an email address.
  • After you have successfully registered, log-in and click on 2015 Marketing Matching Grant to apply.


Marketing Matching Program – FY2015

The Colorado Tourism Office’s Marketing Matching Grant Program provides funding to not-for-profit organizations in the State of Colorado for the purpose of promoting the state or a region as a tourism destination.

The Colorado Tourism Office will award grants up to $25,000 this year.  Funds will be awarded to organizations whose objective is to promote the state or the defined region.  For every $1 the organization allocates to the program, the Colorado Tourism Office will provide $1 in matching funds.  Up to 20% of the match may be in-kind, which may include services such as staff time or donated services or materials relevant to the grant project.  The deadline for grant requests is October 15, 2014.

Grant Application Categories
An organization must identify what category it is applying under: Regional/Partnership or Statewide. The definition of each category is listed below.

Regional/Partnership Applicants
This category is defined as a group of multiple Colorado communities (cities, towns, or counties) large or small, whose regional identity may be based upon geographic similarities, traveler behaviors, cultural identities, thematically, infrastructure links, etc. It is important to note that the use of the word “region” does not necessarily correlate to the seven Colorado travel regions identified by the Colorado Tourism Office. It is encouraged to demonstrate strong alliances through collaboration with other partners, other communities and securing other matching sources. The projects involving three (3) or more partners demonstrating strong collaboration, may be evaluated as being more competitive in the grant review process, and may be awarded a collaboration bonus of up to 5 additional points.

Statewide Applicants
This category includes statewide organizations, destination travel groups and tourism associations in Colorado currently involved in tourism development.

For additional help using the online grant system, or any other questions, contact Kelly Barbello at 303-892-3877 or