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Bicycle Tourism Toolkit

Is your community a place that bicyclists enjoy? Are residents riding around town or in the forests and mountains? Are cars arriving to town with road or mountain bikes? If the answers to these questions are “yes.” then the community has been found by cyclists. Congratulations! If the answers are “no” and your community sees potential in becoming a destination where cyclists can enjoy riding on roads and trails, then this toolkit will help in the process of building a bicycle destination and providing other useful tips to market to bicyclists. Cyclists are an attractive target market for a destination. They tend to come in groups, stay overnight in local accommodations, shop in attractive downtowns, and enjoy good food and drink. Bicyclists are often active on social media, so a good cycling experience for a few can leverage into more visitors in the future.   

This toolkit serves as a guide to develop a better understanding of how to attract bicyclists of all ages and skill levels.  

Note regarding using this toolkit: This toolkit consists of six components. To use this toolkit, you can select a specific topic of interest or proceed through the entire bicycle tourism topic. Bicycle tourism is closely related to some of the other toolkits (such as Adventure Tourism).

1. Part 1: Introduction – The introduction outlines opportunities for a community to create or grow bicycling experiences in rural Colorado.  

2. Part 2: Importance of Developing Bicycle Tourism – Learn how cycling is growing in Colorado and across the U.S.

3. Part 3. Strategies for Expanding Bicycling in Colorado – See how opportunities and working through challenges can pay dividends for communities who desire cyclists as a major visitor segment.

4. Case Studies – These case studies are intended to apply cycling knowledge and tools to specific communities that aim to become destinations for visitors. As you read through the cases, think about how these topics might relate to your own community. Questions at the end of each case study will further sharpen your marketing knowledge and ability to apply marketing solutions.

5. Checklist – Use this two-page list to consider the bicycle tourism efforts in your community. For those items not checked, ask yourself if this is a future to-do list.

6. Resource Guide – This final element of the toolkit provides additional information to assist in developing bicycling opportunities.