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Care for Colorado Principles Toolkit

Use of Care for Colorado Materials

None of the items below can be altered or customized in any way without the CTO’s consent, including the addition or subtraction of logos, text, punctuation and images. For questions about any alterations you are considering, email [email protected]. Please read this document for more information on the dos and don’ts for using these materials.

Care for Colorado Principles

With a shared goal of inspiring both Colorado residents and visitors to protect Colorado's special places, the Colorado Tourism Office (CTO) and the Leave No Trace Center for Outdoor Ethics collaborated in 2018 to create the Care for Colorado Principles.

Our take on the classic Leave No Trace Seven Principles are a direct response to the heartfelt concerns many Coloradans express about visitor impacts on the places they love. We hope you will join us in sharing these Care for Colorado Principles with travelers, empowering them to protect the very qualities that attracted them to visit Colorado in the first place.

Keep reading for a few ways your organization can join us in sharing these important messages with travelers. Please note that the Care for Colorado Principles may not be altered and must display the logos of both CTO and Leave No Trace. Approved versions of the Care for Colorado Principles may be found here.

'Are You Colo-Ready?' Brochure

You can re-share our "Are you Colo-Ready?" brochure on your website or social channels. This breezy brochure is full of tips for traveling like a local, including the Care for Colorado Principles, seasonal packing tips and local lingo.

You also are welcome to incorporate the Care for Colorado Principles into your own collateral — as long as none of the wording is changed and the CTO/LNT logo (keep reading!) is used alongside it. Other Colorado destinations have added the Principles to their annual visitors guides or seasonal publications or brochures.

You can even work with the CTO to customize the "Are You Colo-Ready?" brochure for your own destination, for the cost of printing alone. Reach out to CTO's content provider, Miles Partnership, which can assist you in making edits to the brochure template and preparing your version to be professionally printed on ReLeaf paper. If you're interested in exploring this option, read more about it here.

For inspiration, check out how the Colorado Dude and Guest Ranch Association customized a version for the 25,000 travelers who visit Colorado ranches every year here. >>

Please note that any changes to the brochure must be approved by both CTO and Leave No Trace and must carry the logos of both organizations. View the logo here (right-click the image to download it to your desktop once you've clicked the link).

Care for Colorado Videos

Care for Colorado Animated Video


 

This playful video and its earworm of a song sung by an animated blue moose explains what could happen when those who don't care for Colorado spend time outdoors. You are welcome to embed this award-winning video on your own site, run it on visitor center screens or share it on your social media channels ... if you don't mind creating a bunch of engagement.  The video generated 43,000 views on the CTO's Visit Colorado Facebook page the first two weeks after it was shared.

Long Version

Download the full version here (mp4) >>

To embed this 2:24-minute version on your own site, click the link to the video on YouTube. Below the video, click the "Share" button. When the sharing options pop up, click "Embed," and then copy the string of code to the right of the video. Then paste that code into your own CMS.

Shorter Version

Download the shorter version here (mp4) >>

To embed this 1:10-minute version on your own site, click the link to the video on YouTube. Below the video, click the "Share" button. When the sharing options pop up, click "Embed," and then copy the string of code to the right of the video. Then paste that code into your own CMS.

Care for Colorado Photo Video


 

For a more serious take, this version of the video communicates the same principles, but without a moose picking up plastic water bottles in the forest.

Download the video here (mp4) >>

To embed this 60-second version on your own site, click the link to the video on YouTube. Below the video, click the "Share" button. When the sharing options pop up, click "Embed," and then copy the string of code to the right of the video. Then paste that code into your own CMS.

'Are you Colo-Ready?' Quiz


 

The "Are You Colo-Ready?" quiz builds on the animated video, further engaging travelers in learning ways they can care for Colorado. Share the link to the quiz on your social channels, newsletters, blogs and more. Those who complete it can enter to win prizes from the CTO.

Care for Colorado Principles Poster

Maybe you — like hundreds of thousands of other Colorado travelers — have seen one of these posters on the back of a restroom door at a Colorado Welcome Center. Feel free to download and print your very own set of posters for that purpose — or post them in other places where your visitors' attentions are captivated.

 

 

Abbreviated Version

It is always our preference that the full list of the principles is used wherever possible; however, if space is limited, an abbreviated, postcard-size version can be found here. Please note that any changes to the postcard must be approved by both CTO and Leave No Trace and must carry the logos of both organizations. View the logo here (right-click the image to download it to your desktop) >>

Wildfire Prevention Poster

We all know that Colorado's low humidity has its perks, but it also can create dry, dangerous fire conditions. The CTO has installed this poster in all Colorado Welcome Centers to help create awareness of how visitors can take steps to make sure they're not triggering a tragic fire. Hang the poster in your visitor center, share it on your social channels during the summer travel season and help spread these important messages.

 


 

Who's In?

Leave No Trace/Colorado Tourism Office Sustainability Partners

The CTO and the Leave No Trace Center for Outdoor Ethics have formed partnerships with the following organizations to develop an education strategy aimed at encouraging their guests to be good stewards of the places they visit In Colorado, whether cultural or historic sites or waterways, trails, parks and open spaces.

Three Sustainability Partners have signed on:

 

For information on becoming a Leave No Trace/Colorado Tourism Office Strategic Partner, contact us.

Other Partners

Several Colorado Destination Management Organizations already have joined the CTO and Leave No Trace in sharing the Care for Colorado Principles. We hope you'll join us, too!

To find out more, please email Miles Partnership.