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Colo-Road Trips Toolkit

Colo-Road Trips (Formerly the Colorado Field Guide)

The CTO created the Colorado Field Guide in 2017 to help visitors find their way to our state's less-visited destinations and enjoy famous places during off-peak times and seasons. This online collection of itineraries is promoted in the CTO's nationwide campaign, in our guides and on our Visit Colorado Facebook page, which sparks nearly twice the engagement of other content.
 

Two years and nearly 140 itineraries later, we rebranded the Colorado Field Guide as Colo-Road Trips! This consumer-friendly name illustrates the enjoyable experience of exploring Colorado on the open road — something enjoyed by both residents and visitors alike. What’s more, name was designed to align with popular search terms and inquiries to better support the CTO's digital-marketing strategy.

Every Colorado tourism industry partner has a standing invitation to collaborate on ideas for fun-filled, two- to 10-day itineraries. Just make sure each day of your itinerary follows the formula for success described below. Every itinerary should be aimed at driving overnight stays, while making it easy for visitors to plan an amazing trip to a place they've never been. 

Colo-Road offers travelers a rich selection of Colorado experiences, with search filters making it easy to find favorite activities in the places and seasons they plan to visit in Colorado. Check out this toolkit to find out how you can contribute Colo-Road Trips itineraries highlighting your destination.

How to Submit Your Own Intinerary for Consideration

  • Fill out this form.
  • Your itinerary should follow the CTO’s tried-and-true 3-3-1 strategy for itinerary building. Each day should feature:
    • Three interesting or fun places to eat.
    • Three engaging things to do. Mix it up. Our research shows travelers enjoy doing multiple things on vacation, whether outdoor adventure, cultural or educational pursuits, cycling, scenic drives, wildlife watching, agritourism or even a volunteer activity. And be sure to include specific locations that a visitor will be able to figure out how to access on their own — a named trail, an outfitter who can get them all the gear they need, the best local spot to pick up a picnic lunch. 
    • One great place to stay.
  • The trip overall should create an experience that lifts up lesser-known, less-visited or off-peak attractions in a compelling way. 
    • For example, rather than schedule an itinerary that includes a stop at a state park that typically sees plenty of visitors in the fall, give your visitors bragging rights for finding their way to a lesser-known park or location.
    • Another example: If you have a cultural arts district that could use more visitor love, propose an itinerary that combines a fun way to experience your arts district with other fun activities.
    • Or, if your destination already is well-known, use your established appeal as a springboard for guiding travelers — perhaps those repeat visitors — to places and experiences that are up-and-coming or not so famous. (Even though they should be.)
  • Think about the category of traveler who'd enjoy your itinerary. Your itinerary will be more effective if you focus on experiences that would be a great fit for a certain kind of traveler, whether family, couple, group of friends or someone seeking a specific Colorado experience, whether cycling, wellness or creative arts.
  • Feel free to theme and name your itineraries in ways that you think will be inspirational. You know your destinations better than anyone, including the hidden gems and corners of your region that need the most love.


Care of Colorado

  • Include "Local Tip(s)." For example: share the best off-peak days or hours to visit, a special menu item to try, wildlife to watch for, additional elements to check out, etc. Remember, you are the expert! 
  • A vital aspect of the Colorado Field Guide is its focus on inspiring visitors to give back to the places they visit. We ask that all submissions include a volunteer activity or a way for travelers to donate to a cause or organization related to the itinerary.

Social Sharing

  • Field Guide itineraries are easy to share on social media channels, including Facebook, Twitter and Pinterest or email. Promote them on your own channels, and encourage your followers to share with their friends. For those who prefer paper, it's easy to download a printable version to take on the go. 

 

For any questions, please contact CTO Manager of Industry Partnerships, Kaiti Jacobson.