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Colorado Made

See how we made this campaign truly Colorado. Here’s what we featured:


When casting these spots, we reached out to local athletes and adventurers to capture them in their element and showcase how Colorado helps each of them come to life (click to enlarge).

Other Featured Talent

Callie Yarbrough Adam Pettee Mark Mckinnon
Chris Toffolo Zimmerer Family Eliza Baer
Aidan Reese Nathan Hoag Mia Hoag
James "Russick" Smith Cho Family Ali Khan
Keenyn Crier Kristin Viger Jushua Schneider
Thomas Family Kyle Olson Sarah Lemmon
Ryan Gomas Alicia Seman  



We used Denver based indie rock band, Wildermiss for the music in these spots. Comprised of Emma Cole, Josh Hester, Seth Bearner and Caleb Thoemke, the band is known for creating music that has an infections indie retro energy that’s truly brings Colorado to life. Check out their Spotify.

The music was produced by Colorado music legends Devotchka’s Shawn King and The Fray’s Ben Wysocki, of ColorWheel Music.


Everything from the gear the athletes are using, the clothes they’re wearing and the shoes they’re walking on are from a Colorado-based company. Here are the brands we used:

Scarpa La Sportiva Gaiam
Topo Designs Mountain Standard Winter Session
Zio Kids Western Rise Pearl Izumi
Osprey Coloradical

Polar Bottle

Zeal Optics Sierra Designs Hala SUPs
Moots Cycles Panache  


We ventured to, soared over and swam through some of Colorado’s most beautiful places. From east to west, north to south, we captured a variety of terrain, activities and emotions. 

Kokopelli Ridge near Grand Unction Avalanche Hot Springs in Redstone Rifle Falls State Park
Bastille Crack, Eldorado Canyon State Park Pawnee National Grassland Red Rocks Park & Amphitheatre
Bread Bar in Silver Plume Grays/Torreys Peaks near Silver Plume South Mineral Falls near Durango
Durango & Silverton Narrow Gauge Railroad Animas River near Durango

Mill Creek near Silverton

Pagosa Springs Royal Gorge Bridge & Park Paint Mines Interpretive Park near Colorado Springs
RiNo Arts District in Denver Haviland Lake near Durango  



Wardrobe & Prop Stylist: Anna Bugge
Wardrobe Assistant: Heather Domko
Hair & Makeup Stylist: Laura Fey