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COTREX Marketing Checklist

Complete the following checklist to make sure you’re utilizing COTREX to its fullest potential:

  • Review Local Trails - Work with your local land managers to make sure as many trails are included in the COTREX application as possible. Have them e-mail [email protected] with any updates or additions. Note - some trails are not included at land managers' request (i.e. when travel use plans are being developed).
  • Review Local Featured Routes - Are there Featured Routes in your area? See any missed opportunities? Follow the instructions in Toolkit Part 4 to get visitors excited about coming to your region.
  • Update your Visitor Centers
    • Download COTREX on tablets/interactive monitors for visitors to discover trails in your area.
    • Print flyers or a poster for greater awareness (Toolkit Part 8).
  • Connect to your Website(s)
    • Link directly to trailheads and Featured Routes on your website so visitors can more easily discover and explore your public lands (Toolkit Part 5).
    • Reference specific trails and points of interest in your social media posts (Toolkit Part 5).
  • Host a Webinar Training for Staff
    • E-mail [email protected] if you’re interested in hosting a webinar training so your staff can better explain helpful app features to visitors.