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Crisis Communications and Recovery Toolkit

From floods to low snow years to wildfires, Colorado communities have experienced a share of crisis situations. In continued partnership with communities and organizations impacted by natural disasters and tourism crisis situations, the Colorado Tourism Office (CTO) offers a variety of crisis communications preparedness and recovery assets.

Preparing for a Crisis

It’s highly recommended that all organizations prepare and regularly update a crisis communications plan.

Key components of a crisis communications plan include:

  • A crisis team with up-to-date contact information
  • Checklists
  • Communication resources
  • Notification procedures
  • News and social media response
  • Integration of emergency procedures
  • Coordination with partners and up-to-date partner list 

Industry partners should feel free to utilize the CTO’s media response assets including the CTO’s Six Key Tips and the Communicating to Media During a Crisis document. Each document includes best practices for communicating with the media.

Crisis Recovery    


The Colorado Tourism Office and other divisions under the Office of Economic Development and International Trade offer a variety of crisis recovery assistance opportunities. From funding and grant support to mentorship and marketing resources, this document details a wide-range of opportunities that will help aid in the recovery process.   

For additional details regarding how these assets can be utilized, please contact the CTO Communications Manager, Abby Leeper, at [email protected].



Wildfire Video

2018 was an especially active year for wildfires. Learn how tourism industry partners managed the crisis by watching the video above or reading about it here.