Home Page

Marketing Matching Grant Program

Thank you for your interest in the CTO's Marketing Matching Grant program. The application window for FY21 Marketing Matching Grants will open May 2020.



Marketing Matching Grant Programs  
The Colorado Tourism Office’s Marketing Matching Grant Program provides funding to nonprofit organizations, municipalities or counties in the State of Colorado for the purpose of promoting the state or a region as a tourism destination and is intended to increase overnight stays and visitation beyond 50 miles. Travel regions throughout the state are eligible for these grant dollars, as well as statewide associations, organizations and other nonprofit entities that engage in promoting travel throughout the entire state. 

The Colorado Tourism Office offers two Marketing Matching Grant options, here are some guidelines: Small Marketing Matching Grants and Marketing Matching Grants.


Applications open up once a year.

Application Opens: May 19, 2020
Application Deadline: July 14, 2020 at 4:00PM

Recipient Notification for Small Marketing Matching Grant: August 11, 2020
Recipient Notification for Marketing Matching Grant: September 3, 2020

Award Amount

Small Marketing Matching Grant: Up to $10,000
Marketing Matching Grant: Up to $25,000

Cash Match: 
Small Marketing Matching Grants: 1:4
Marketing Matching Grants: 1:1

Eligibility Snapshot

  • Nonprofit organizations, municipalities or counties in the State of Colorado whose tourism-related activities and marketing program will benefit the entire state or region.
  • Each submitting lead applicant is limited to one grant project per fiscal year with the exception of those applying as the lead applicant on behalf of a Colorado travel region. Lead applicants submitting in the Colorado Travel Region category may also apply in an additional category. Note: Lead applicants can be a partner in a separate grant application.


Small Marketing Matching Grant Financial Worksheet >> (will automatically save to your desktop)

Marketing Matching Grant Financial Worksheet >> (will automatically save to your desktop)

Marketing Matching Grant Timeline >> (will automatically save to your desktop)

FY20 Grant Opportunities Webinar Deck >>

Grant Portal Instructions >> 

Past Recipients

FY2020 Marketing Matching Grant recipients >>
FY2019  Marketing Matching Grant recipients >>
FY2018 Marketing Matching Grant recipients >>
FY2017 Marketing Matching Grant recipients >>

Please contact Elizabeth O'Rear, Senior Manager of Grant Programs, [email protected]