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Go West Summit

Go West Summit

February 25 to February 28

Go West Summit introduces the world's top international tour operators to specialty suppliers offering tourism-related products

ITB Berlin

ITB Berlin

March 6 to March 10

The Colorado Tourism Office will be leading a delegation showcasing Colorado destinations in the Brand USA Pavilion at ITB, the

Sheraton Denver Downtown Hotel

Colorado Governor's Conference on Tourism

September 29 to October 1

The annual Colorado Governor’s Tourism Conference offers an ideal environment for tourism experts and industry leaders to explo

why tourism matters


Tourism is one of the most powerful drivers of Colorado’s economy, creating jobs faster than any other industry sector while fueling business income and tax revenues that support everything from schools to transportation to municipal services. In 2017, Colorado attracted a record 84.7 million visitors, plus 1 million international visitors, who collectively spent $20.9 billion and generated $1.28 billion in state and local taxes.